While traditional mass promotion techniques dominate the advertisement industry, BTL or Below the Line Services are gradually emerging as one of the most effective forms of marketing.
BTL is a non-traditional approach to advertisements. In the words of Steve Jobs, “Get closer to than ever to your customers. So close that you tell them what they need well before they realize it themselves”. Thus, our team at KA Media and Advertisement understands your brand need and employs this customer-centric technique helps create a market customized to the needs of the consumers. We help generate a personal appeal to the target customers, in contrast to mass promotion channels like telemarketing or email broadcasting.
We relentlessly achieve our goals through several non-traditional channels listed below:
Sampling
MICE
(Meetings, Incentives, Conferences, and Exhibitions)
In-Store Branding
Sponsorship
Brochures
Pamphlets
Catalogs
Activations
Activations form a crucial segment of BTL services. Our team of experts offer innovative solutions to ‘activate’ your brand and create an immersive consumer experience through experiential marketing. This not only assists in the process of brand building but also engages the customers with your brand. In this market of high competition and homogeneity, we help you leave your company’s footprint through the following channels:
B2B and B2C Activations
Mall Activation
RWA or Society Activation
Schools and Colleges Activations
Rural Activation
Festivals Activation
Pub Screening
Road Shows
Bike Rally
Door-to-Door
Community Viewing
Jatras & Melas
Villages & Haats activation
